It has been said people don’t buy a drill; they buy the hole that it creates. They don’t buy the hole it creates either. They buy it to build the treehouse for their child or repair their grandmother’s antique chair. You can discover the magic result your current clients get easily. Take all of your thank-you notes and reviews and then put the words into a word cloud program like Wordle.com . To further understand why hiring a branding agency london is a smart decision for any company in need of a rebrand, it helps to take a look at the unique areas of value that a branding firm can offer.
This exercise might take you an hour or so because you’ll have to remove words like “if,” “the,” and prepositions and common nouns. What you'll get as a result from this exercise is the thing they're telling their friends about. This is the gift, the magic result you’ve given to them. Feel free to dive in deep by interviewing your favorite clients and ask them how they changed as a result of working with you. Many a Branding Agency offers the benefit of having worked in a broad cross-section of industries.
Digging deeper is something we don't always like to think about doing. What happens when somebody books a competitor or fails to book you at all? What result in their life will they miss? How much longer will it take them to achieve what they want to achieve? Or what could happen to them that is bad? In my case of tattooed brides, they could get a photographer who isn't accepting of tattoos. The photographer could even make fun of them. It’s good to find out how your clients found you, but more importantly, why they booked you. What was that one thing that made the difference? Why exactly did they book you? Appointing a Branding Agency Manchester can be a big decision for any business.
Interview five clients that you love. Ask them why they booked you. In the beginning, many artists, service providers, and entrepreneurs get booked based on price. That rarely lasts for long as the realities of work and profit set in. If your clients are initially telling you price is the reason why they booked, go a little further. Find out more. “Well, why did you book me even though there were other affordable people doing the same thing that I do?” Appeal to your ideal clients emotionally. Businesses like Web Design Agency are brilliant at getting your brand out there!
Finally, if you're able to ask people why they didn't book, you may find some really good gems. Sometimes, they are things that you shouldn’t fix. If you have targeted a demographic that is serving you well, don’t worry much that another demographic isn’t picking you. Some things you should fix, though. It isn’t serving your personal brand to ignore emails or phone calls. Obviously, if you come across this information, you’ll want to use it to fix your process for finding and booking clients. Oh and one last hack I found right before this book went to press: Facebook Audience Insights! Google the link for this one. You can find out every bit of information about people who follow your Facebook Page you could ever imagine. This is a goldmine of info! Choosing a creative agency branding agency is such an important decision as your brand is so important to you.