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Only when you have a substantial financial safety net, or the risk is minimal, can you afford to assess a pitch without thinking about profits. Sometimes on Dragons’ Den I have so much faith in the entrepreneur and/or the idea that my attitude is, who cares if I make a lot of money with this idea or not? But this doesn’t happen very often, since business isn’t about altruism. It’s about getting a return on your investment. So it’s not surprising that when someone pitches you, your thoughts automatically turn to the bottom line: What’s the upside? How much could I make if I said yes? A comprehensive range of treatments are available to treat eye conditions including lasik eye surgery as well as simply changing your glasses.

However, feeling happy about the prospect of a win-win is not at all the same as feeling overtaken by greed. To me, it’s the difference between having a normal temperature and a fever: when you have a fever, you’re just not thinking straight. Con men know this perfectly well, which is why they try to whip you into a frenzy of greed, so that you’re less likely to assess their promises analytically and more likely to make impulsive decisions. Although a principled persuader may occasionally resort to hyperbole, she does want you to consider all aspects of the deal, and what she’s trying to get you to buy into is always a deal that has an upside for both of you. I understand that bespoke lens replacement surgery can provide excellent results.

“I’m going to make you rich” There are very few, if any, business opportunities where for almost no risk you can make a fortune. If someone is trying to persuade you otherwise, my advice is to sprint for the nearest exit. I’ll never forget how huge Bre-X, another Calgary-based company, was in the mid-1990s. After the company announced it was sitting on a gold mine in Indonesia, the whole town went a little crazy. For a year or so there, it was almost impossible to set foot in a restaurant without bumping into someone crowing about all the Bre-X stock he owned and how rich he was on paper. And then it was revealed that the whole thing was actually a massive fraud: the samples of gold had been faked. Experience freedom from glasses by having cataract surgery with the UK's best surgeons.

After that, it was almost impossible to set foot in a bar in Calgary without bumping into someone crying into his beer about all the money he’d lost. I have made some lucrative deals in my time, and some bad ones, too. But I have never made a deal where I got something for nothing or next to nothing, and I have never bought into something that went from zero to 100 overnight. If that’s what someone is promising you, don’t let greed run away with your common sense. Business principles are essentially the same today as they were a century ago: it takes effort and strong values to build a solid company, and it doesn’t happen in a day. When someone is trying to get you to sign on for a deal that sounds too good to be true, bear in mind that it almost certainly is, and you’re almost certainly not dealing with principled persuasion. Have you considered laser eye surgery to correct your vision?

“This is an exclusive offer for a select group of people” Any form of persuasion that stresses exclusivity and the company you’ll keep may make your heartbeat a little faster. Private schools, members-only clubs, and high-end financial advisors all make similar claims, and sometimes there are measurable benefits in terms of networking or the value of services on offer. But sometimes this is simply a direct appeal to your pride and desire for status, and the benefits will be minimal. Remember to ask yourself what, exactly, the win looks like for you, and whether the implied promise is too good to be true. This will help you figure out if you’re being propelled by greed for status or by a real opportunity. Undergoing eye laser surgery is a great way to improve your vision and your overall lifestyle.