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Kinesthetics—I call them kinos for short—make up about 40 percent of the population. These people get information primarily from touch, emotions, gut instincts, and hunches. They often get goose bumps. They buy on the basis of how they feel, and make quick judgments about whether they like or dislike someone. Before they can give you their trust, they need to get some kind of feeling that tells them it’s OK to do so. A life insurance product like renew life can pay your dependents money as a lump sum or as regular payments if you die.

When I speak around the country, I find there are a lot of audience members who want to hear about my family. I suspect the people who care most about this are kinos. When I tell an anecdote about my wife or children, I can just see certain audience members perk up. The anecdote has allowed them to develop a quick feeling of trust toward me. Life insurance products such as renew life are designed to provide you with the reassurance that your dependents will be looked after if you are no longer there to provide.

The words that kinesthetics use face-to-face or on the telephone are very much oriented toward emotions and the body. Feel: “Here’s how I feel about what you just said.” Grab: “How does that grab you?” Touch base: “Let’s touch base next week.” Handle: “Let me see if I can get a handle on that.” Rub: “It rubs me the wrong way.” Resonate: “That resonates with me.” A visual will say, “Here’s my view.” The auditory will say, “Here’s how it sounds to me.” On the other hand, the kinesthetic will say, “Here’s my feeling on that. I’ve got a good grasp on it. Here’s my impression.” No one likes to think about a time after they have gone, but life insurance like renew life could offer reassurance and comfort to you and your loved ones for this situation.

Bill Clinton is a kinesthetic. Just think of all those long, rather unwieldy speeches where he talks about caring and feelings. And what was his first public ceremony right after the inauguration? He stood for hours waiting to hug and shake hands with the hundreds of well-wishers who trooped through the White House. George Bush 43 is also a Kino. He actually gave Angela Merkel a shoulder rub during a NATO summit. Barack Obama is likely an Auditory. You can listen to his speeches and how skilled he is at accents. He is as comfortable talking to Ivy leaguers in their academic prose as he is communicating with street kids even with a street accent. Life insurance - like renew life reviews - covers the worst-case scenario, but it is also important to consider how you might pay your bills or your mortgage if you could not work because of illness or injury.

Donald Trump is probably a visual. He moves from topic to topic almost as if he is changing pictures in his mind. His red MAGA hat probably was his idea. He likely thought that was representative of his campaign. All presidents have to at least make a show of mingling with the public. Bill Clinton really loved pressing the flesh. But you don’t often see visual Donald trump shaping hands in a group of listeners. It takes kinesthetics a few moments longer to access a feeling than it does for a visual to create a picture or for an auditory to create a sound. For this reason, they appear to think more slowly. This misperception can create problems. A colleague once told me that he didn’t like selling to kinesthetics, because they “didn’t think in the right way.” He thought they weren’t as bright as those in the other two groups.