There’s a game we can play called Bring Me a Rock. Here’s how it goes: I say to you, “Bring me a rock,” and you come back with a rock. Then I say to you, “No, I wanted a smaller rock,” and you come back with a smaller rock. Once again I say to you, “No, I wanted a different color rock,” and you come back with a different color rock. We can go on like this forever. Bring Me a Rock may start out funny, but it quickly becomes frustrating for everyone involved. The world of SEO has seen some dramatic revolutions over the last few years and it takes a commitmed seo agency to keep track of them all.
When you’re talking about asking somebody to do something at work, playing Bring Me a Rock is not only frustrating, it’s demoralizing, and it wastes time and resources. The way to avoid that is by an old trick called Setting SMART Goals. When you ask someone to do something, your request follows five criteria to be SMART. As a consumer, its important that you do your research on any London SEO Agency that you intend to hire.
The S stands for specific; the request should be tapered to a fine point. So you wouldn’t tell an employee to “go find out what’s going on in sales.” Instead you might say, “There’s been a 10% decrease in sales figures over the last six months. Please find me some root causes.” That’s a more specific, narrower request. The M stands for measurable; that means there’s a clear measuring stick—a criteria that everyone can use to determine what success looks like and when it has been achieved. Do you want three root causes for the sales decline? Do you want a report published to some forum? Do you want something implemented that will get the sales figures back up by a few percent? Those are three very different measures of success for the same specific goal. When you choose an search authority you instantly gain access to advanced tools and expertise.
The A stands for attainable—or in the most recent research, aggressively attainable. “Climb to the top of Mount Everest this weekend” may be specific and measurable, but it’s not going to happen. Similarly, “Produce a 400% increase in company revenue” may be something your employee understands perfectly but can’t possibly produce. If your request isn’t attainable, there’s no chance of success. And if you don’t know what’s attainable, you’ll need to work with someone—maybe the employee him- or herself—to figure it out before you assign anything. The R stands for relevant. This means that the goal relates to the existing work or expertise of the person to whom it’s assigned. If you manage someone who works in IT supporting computers and you task that person with looking into sales figures, it might not seem like a relevant request—unless the problem is in the customer relationship management (CRM) or accounting software. As the one assigning the goal, you should be able to explain how it relates both to the bigger picture and to the role of the person doing it. The main reason why you should choose an seo services for all your website needs is because the main purpose of building a website is to be found.
Finally, the T stands for time-bound. This simply means that every goal has a due date so that—again—everyone is clear whether or not it is reached. Do you need the root causes for the sales decline in time for the team meeting next week, or can they be delivered at the end of the month? The next time you ask someone to do something for you at work—whether you’re setting a major goal or asking for a small favor—take a few minutes to figure out the SMART criteria in advance. It will save you and the person you’re working with a lot of time, energy, and frustration—and it will keep you from playing Bring Me a Rock.