Lifelong Research

In the business world, knowledge is power. You can never have enough of either. The more you learn, the more you’ll progress – simple as that. This is why lifelong learning is crucial when it comes to building your wealth. As long as you keep expanding your knowledge, there’s …

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Purchase Intention

Purchase intention is one of the key indices which allow companies to estimate future demand for their products. Forecasts are based on the declarations of purchasers regarding their future behaviour patterns. This index is also used to assess the effects of marketing activities in the form of weakening or improving …

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Negotiation to Win

Now the truth is, at the time I was doing my dissertation research on a somewhat esoteric concept. Okay, it was downright boring and unimportant. Good heavens, I thought, I’m in a sour spot myself! So, I took a big professional risk. I completely switched dissertation topics, setting me …

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Smart Goals

There’s a game we can play called Bring Me a Rock. Here’s how it goes: I say to you, “Bring me a rock,” and you come back with a rock. Then I say to you, “No, I wanted a smaller rock,” and you come back with a smaller …

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